The Thai airline was recently recognized by Smart Travel Asia magazine in its Best in Travel Poll awards with Third Best Cabin Service, Fifth Best Business Class and Sixth Best Airline Overall Worldwide. Voting was based on travel experiences, word-of-mouth and brand conceptualization determined from advertisements and public relations.
THAI describes its Royal First Class experience as ‘royal elegance’. The first class cabin itself features interiors drawn from the rich culture and heritage of Thailand, while amenities provided passengers are a tailored travel kit on flights of four hours or more and comfort wear and slippers on intercontinental flights of six hours or more.
The exclusive first class toilets feature soft linen towels and top-name toiletries.
On THAI’s Airbus A380s and newly remodeled Boeing 747s, Royal First Class passengers get to enjoy spacious semi-private suites that are almost eight feet long. Seat width on the new-model 747s is 23 inches and on the A380s, 27 inches. On additional 747s a luxury pod design offers 180-degree lie-flat beds and nearly seven feet of private space between each seat.
The in-flight entertainment system boasts 23-inch flat screens on which passengers can choose from around 130 films, 300 television programs, 500 music CDs and a variety of games and special features.
The cuisine served in Royal First Class presents passengers with, as THAI puts it, a gourmet culinary journey to savour. The palate is first teased with an amuse-bouche after which there is a variety of superb courses, along with champagne, wines and spirits like Napoleon or Extra brandies. And, of course, there’s the classic grandeur of caviar with garnitures.
Examples of the Royal First Class dishes, which vary between flights, are Lobster Thermidor, Scallop Provencale, Grilled New Zealand Beef Tenderloin, Oven Roasted Rack of Lamb, Grilled Norwegian Salmon, Glass Noodles Pad Thai and Chinese Roast Duck with Yellow Noodles.
For Royal First Class passengers departing from Bangkok, THAI offers a pre-ordering service for main course selections and special menus for most longhaul flights.
In the Royal Silk Class business class cabin, passengers enjoy their own personal lounge-office-bed. On the Thai airline’s A380s and new model Boeing 777s and 787s there are 180-degree lie-flat beds, while other aircraft offer angled seating of typically 160 to 170 degrees. Seats on all routes feature customizable configurations for head/back/leg angle and lumbar support.
On most flights there are personal 15 to 16-inch touch screens on which to enjoy over 100 films and hundreds of television titles and music CDs. All Royal Silk Class seats have PC power plugs and, with most, USB ports also for those wanting to watch their own media files on the screen.
Seasonal ingredients, fresh products from the Royal Projects established by His Majesty the King in northern Thailand, sommelier-selected wines and tropical Thai fruits highlight the gourmet menus on offer to Royal Silk Class passengers. Depending on flight length, passengers may enjoy a range of courses and meal services, such as canapes, salads, soups, bakery baskets, mains, cheese and fruit courses, desserts and cocktails.
Amenities-wise, Royal Silk Class passengers receive a travel kit on flights of four hours or more. The exclusive Royal Silk Class toilets are equipped with leading brand toiletries.
Economy class passengers on THAI fly with seats that offer generous legroom, on most flights the Audio Visual On Demand entertainment system to be enjoyed on a personal in-seat touch screen, culinary servings that highlight seasonal ingredients and year-round favourites and the usual beverage selection.
A selection of toys, games and books is available for THAI’s younger passengers in all cabin classes.
The THAI Sky Connect in-flight Wi-Fi internet service is offered on Airbus A330-300 (33H) and A380-800 flights, allowing passengers to access the net via laptop, tablet or smart phone. Service fees for this can be paid by credit card or debit card.
THAI was earlier this year given a 9.5 out of 10 score for its Economy class on the 787 Dreamliner, by Airlineratings.com site and editorial manager Sharon Petersen who flew a six-and-a-half hour overnight trip from Bangkok to Perth. Another international accolade for the airline’s service came in its being awarded second best rank for ‘Best Airline Asia’ from leading Asia travel marketing organization Go Asia. The award was earned for efforts and positive impact in travel and tourism growth in Asia.
A founding member of the Star Alliance network, the Thai airline flies to more than 60 destinations around the world from its headquarters in Bangkok, Thailand. Together with subsidiary THAI Smile, THAI operates to 10 domestic points around Thailand.